Delta x Amex

SkyMiles Relaunch 1.30

American Express relaunched all seven Delta SkyMiles® credit cards today, Jan. 30, 2020, with new rewards, perks and limited-time welcome bonuses worth up to 100,000 miles, depending on the card you open. All Delta Amex cards also received a sleek new design. And the Delta SkyMiles Platinum and Reserve American Express cards will now be made from metal.

We partnered up with Delta and Amex at Delta Museum to create an interactive experience to help attendees of Delta get in the credit card swiping spirit and change their status to out of the office.

We integrated our 360 photo booth slow-motion technology with our money gun to provide endless smiles to everyone in the building. Using the assets we were able to composite an overlay on every video and sharing station kiosk.

Over 135 videos were taken throughout the event within a 3-hour time frame. That could be shared instantly on social media. The install generated over 64,260 social media impressions, introducing the new Delta Amex SkyMiles to Delta employee attendees and all their followers.

TOTAL SHARES 258

TOTAL SESSIONS 84

TOTAL REACH 19,492

TOTAL IMPRESSIONS 64,260

Watch this recap video

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